Every new job comes with a learning curve. Each new equally challenging as another. Learning from these experiences creates better outcomes for the next. The book is four weeks from its release date. I decided set out to pre-sell the book to gain experience through book signing events. I traveled to Gettysburg in June and Northern Wisconsin for July. Prior to the events, I studied several sites on How to Launch a Successful Book-Signing Event. I felt prepared and ready. Here is how that turned out.
The first shipment of books arrived, despite tornadoes around the publishing company weeks earlier. I felt the excitement tingle through me as I touched the “real” books I only dreamed about weeks before. These books were hard-won in my opinion. The first experience through this writing process is bumpy as hell and painstaking at times.
My debut signing scheduled for Heritage Hill during the Civil War event planned there. I chatted up the book throughout the park all day. I strolled through the 90-degree weather fully dressed in 1860’s gown and bonnet. My PR person aka Mom came with me handing out push cards and telling everyone about the new author and her book. Before the signing event, I changed into my author clothes and set up the signing table. As the visitors trickled through the visitors’ center at the end of the day, I chatted about the book and met some interested readers. The best part about book signings is interacting with the readers. Not everyone was interested, but those who showed interest made the event pretty fantastic. This first event as a whole was a success in my book.
Off to Gettysburg. OH BOY!! Gettysburg’s 150th anniversary was the goal from the moment I started writing this book. I wanted to appear at the re-enactment sites, to get the book into the hands of re-enactors. The downfall to this excursion was a lack of early planning. This event week was too big to tackle alone. The arrangements I made washed away like the tide overtaking a sandcastle on the shore. I refused wash away with the sand. I sold some books and made contacts with bookstores for November. The key to Gettysburg is to plan months in advance, not weeks. I simply did not have enough time to get is done successfully. My son and I forged ahead and pre-planned November by meeting book store owners, leaving promo copies and adding to my list of contacts. I left with one signing and two potential signings scheduled.
Two weeks later, I landed in Northern Wisconsin. My PR person set up multiple library tours and a Strawberry Social event. This was my first set of speaking engagements. I prepared to talk about the book, and its important history. The week was exhausting. The Plum Lake event was a signing event with three local authors. We drew local readers excited to meet us. I practiced my one-minute book speech and enjoyed meeting the readers. I am thankful for the librarian’s efforts to advertise through flyers and press. It was exciting to see the events documented in the local newspapers. This was evident as people recognized my name when I introduced myself.
These events are a warm up to the release of the book in September. The marketing learning curve will become easier with experience. Right now, I am enjoying the process. The editing is done, the book is complete. I am meeting new people, talking about the book and learning new things along the way. It’s just another day in the life of a writer.